Blog Post Elements That Matter

Previously we have discussed defining the destination  of our blog, thinking about why we have started this journey in the first place; then we discussed what we need to pack for our journey – be it up-to-date industry related content, personal accounts, videos or how-to tutorials.  Once we have sorted out or packing it is time to fuel up the car and hit the road! And the fuel needed to get this blog on the road is premium grade blog posts. Read More +

Packing Your Blog For The Journey

In my last post I discussed identifying the main objectives of your blog.  Thinking about defining where you want your blog to go before you start the journey is important when we Blog for Business for two main reasons. Firstly, as our audience has a certain expectation when they decide to take that ride with us we owe it to them to (pretty much) stick to the path we promised. The other reason is that it is only by knowing where we are going that we can Read More +

What Are Your Blogging Objectives

A couple of months ago I took part in an online course run by Handmade Tickle titled Blogging For Makers 101.  I had been a keen social blogger for a number of years, however I knew that  if I was to blog for my business I needed to look at blogging from a different angle.  The course helped me gain the clarity and purpose that I needed, but as often happens I realised that my busy life had made me overlook the basics I had learnt. The other day someone asked me Read More +

Relaxing with Shakespeare in The Park

As a graphic and web design I spend more than my fair share of the time in front of a computer.  So yesterday’s enforced surprise  jaunt to the Shakespeare Festival performance of  King Richard III  was a welcome break.  My man mysteriously packed the picnic rug, snacks and a bottle of bubbly and whisked me away to a surprise location for an afternoon of enforced R&R … and I loved it! About an hour after leaving home we were relaxing in the sunshine at Bulimba, a beautiful riverside suburb of Brisbane,  sipping bubbly and Read More +

Authorship has left the SEO building.

  John Mueller, of Google Webmaster Tools, announced this morning that Google has stopped showing the names of authors in its search results. Google Authorship first started appearing in search results a number of years ago, soon followed by profile photos and Google+ follower count numbers as well. It was basically Google’s way of allowing authors to identify themselves upfront.  Using markup – coding which is hidden from users view but is embedded within web pages – it was possible for the author’s info to be shown Read More +