Google Alerts Are Your Ears

Imagine if you could have ears all over the internet to let you know when someone mentions your brand? Imagine having the ability to jump into a conversation where your area of expertise or interest has been mentioned (be it in a positive or negative manner).  Well, setting up a Google Alert is an easy and effective way to keep track of business names, keywords, phrases and topics from all over the web.

For instance, let’s say you are a wedding photographer and you want to keep abreast of the latest trends and new information related to your industry. Setting up a daily Google Alert for the phrase “wedding photography” will alert you, via email, a complete list of press releases, news articles, discussions and other web-based content related to your specific request.

And Google Alerts aren’t only useful for business. Maybe you are a keen crafter who loves to find new crochet patterns, just set yourself a Google Alert for “free crochet patterns” and you’ll never need to go searching the internet for inspiration again, because now it will be delivered directly to your email box as regularly as you require.

Google Alerts can be tailored to suit your individual needs via filtering criteria which can be easily edited and updated at any time.


Follow these easy steps to create your own Google Alerts for your preferred subjects.

Step 1- Sign into Google

Go to and click the “Sign In” button in the upper right-hand corner of the screen. Sign into your existing Google account or click the button to register a new one.

Step 2 – Enter Desired Words or Phrases

In the empty search box, enter the word/s or phrase that you wish to receive alerts about.
Beneath the prompt box, examples of search engine results will appear for your reference, use this information to help guide you to choosing the most appropriate search word or term to which you want to be alerted.

Google Alert Screen Capture 1


Step 3 – Choose Your Delivery Options

Click the arrow next to “Show options” to open a new menu.

Google Alert Screen Capture 2

From this menu choose how you would like your Google Alerts to be delivered to you. Beside each field, click the little arrows to the right of each box and choose from the options presented.

Then click “Create Alert.”

Step 4 – Your New List of Alerts; Add and Edit Google Alerts

Your Alert(s) will now appear in a list.  You may click the pencil (edit) or trashcan icon any time to edit an Alert’s settings or delete it from your account.
Setting up more alerts is easy. Simply click inside the “Create an alert about . . .” box and repeat the same steps by which you created the first one.  To manage your new Alerts account in the future, simply sign in to Google via and follow any of the steps above that apply to your purpose.

 If you are interested in talking to me about what Papier Mouse Designs can do for your web presence contact me for a no obligation quote. 


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