Tag Archives: small business

Blogging Isn’t Just For Some

There is no question that the majority of blogs that are found on the web are based on the topics of marketing and social media.  Using blogging as a tool to communicate with clients and the public in general is certainly a recognised asset within the IT community and this valuable tool has certainly been used to the maximum in these areas of service. However, the value of blogging and its ability to form a relationship with clients should not be lost on other service Read More +

It’s All About Customer Experience

Ahh, the nineties.  Who can forget the Rachael haircut, the demands of owning a Tamagotchi and the must-see viewing off Beverly Hills 90210? Well from a web designer’s perspective, a trip down memory lane to the nineties is nothing but an example of just how far web design has progressed in leaps and bounds – and if you have trouble remembering the website fashion of the nineties, then take a look at Retrosite.ninja to remind you of just how bad the designs of the time were! This site Read More +

The Importance Of Being Social

Working as a freelancer I know how easy it is to get caught up in your own little world, basing relationships on digital conversations and chatting with people purely online.  We feel that we are keeping our finger on the pulse by reading through a plethora of emails and blog posts based on our area of interest, we shoot off a comment here and a thumbs up there, showing that we are paying attention, even if only for few short moments while scanning over coffee. Read More +

Know What You Are Committing To

As a Web Designer I guess you would expect me to be rather vocal about the benefits of having a website and insisting that a website is a ‘must have’ for every business in existence.  Well, to the contrary I often surprise my clients by actually questioning their decision to jump into the deep end and commit hundreds of dollars on setting up a website – and I want to explain why. You see, to me having a website is a bit like owning a pet Read More + Read More +

The Importance of Customer Service

Following on from last week’s blog post in relation to the importance of identifying our customers needs, I want to share another gem of small-business wisdom that I picked up this week.  Some of you may remember the 1989  movie Field of Dreams  which espoused  an often misquoted line, which states “Build it, and he will come”.  Sadly , too many small business owners adopt that mentality in setting up their own business, and are surprised when they open their doors and find that their expected Read More +